RSS Feed to Email Newsletter: Send New Posts Automatically
Connect your blogโs RSS feed to an email tool so subscribers get new posts automatically, without writing every email.
Writing a newsletter every week is hard to keep up. An RSS-to-email campaign does it for you: your email tool checks your blog's RSS feed and sends subscribers your new posts automatically, daily or weekly. It is one of the simplest ways to bring readers back to your site.
What you need
- An RSS feed for your blog. Most platforms have one at addresses like
/feedor/rss.xml. If yours does not, create one with the free RSS feed generator. Read what an RSS feed is. - An email marketing tool that supports RSS campaigns โ many popular ones do.
- A subscriber list, built with permission.
Step 1: Check your feed
Open the feed address in your browser. Each post should have a title, link, date and a summary or image. Clean titles and summaries make better emails.
Step 2: Create an RSS campaign
- In your email tool, choose to create an RSS or automated blog campaign.
- Paste your feed URL.
- Choose the schedule: send when there is a new post, or a daily or weekly digest.
- Pick the send time when your readers are most active.
Step 3: Design the template
- Your logo and a short, friendly intro.
- Each post's title, image and a short summary with a "Read more" button.
- A clear unsubscribe link and your business address, as email laws require.
Keep it light and mobile-friendly.
Step 4: Track visits from the newsletter
Many email tools can add UTM tags automatically. If not, use consistent values such as utm_source=newsletter and utm_medium=email. See how to build UTM links.
Step 5: Grow your list the right way
- Add a simple sign-up box to your blog posts and footer.
- Explain what people will get and how often.
- Never add people without their permission.
Weekly digest or every post?
If you publish several posts a week, a weekly digest avoids overloading inboxes. If you publish rarely, sending each new post works well.
A worked example
A recipe blog published three posts a week but rarely sent emails. It connected its RSS feed to its email tool as a weekly digest every Sunday at 9 am, with each recipe's photo, title and two-line summary. It tagged the links with utm_medium=email and added a simple sign-up box at the end of every recipe. Within three months, the newsletter became the blog's second-largest traffic source, with almost no extra weekly work.
Common mistakes
- A feed with full post content and huge images that breaks email layouts.
- Sending every post individually when publishing daily, which overwhelms subscribers.
- Forgetting to test the first send to yourself.
- Adding subscribers who never opted in.
Related guides
More free tools: browse all our free utility tools, no sign-up needed.
Frequently asked questions
Do I need a paid email tool?
Many email tools offer free plans for small lists, but RSS campaigns may be limited to certain plans.
Can I send full posts by email?
You can, but summaries with a link bring readers back to your site.
What if my site has no RSS feed?
Create one with an RSS feed generator and upload it to your site.
How often should a newsletter go out?
Weekly suits most blogs. Consistency matters more than frequency.