G Google Shopping Compliance

Google Merchant Feed Validator

Paste your feed URL (the XML/RSS this site's Merchant Feed Generator produces also works) and we'll check every item against the Google Merchant Center product spec — missing attributes, formatting mistakes, and common policy issues — before Google does.

Checks structure and formatting locally — it can't confirm Google will approve the feed, since that also depends on policy review.

🔗
✔ Required-field & format checks ✔ Field-level error detail ✔ Fix suggestions included

SeoSpidie reads only the feed you point us to in order to run these checks. Your feed is never stored or shared.

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How it works

1 🔗
Enter feed URL
Paste your feed link, or paste its raw content directly.
2 ✓
We run the checks
Required fields, value/format rules and GTIN check digits, per item.
3 🔍
Review issues
Errors and warnings grouped by attribute, with affected item counts.
4 🛠️
Fix & re-validate
Apply the suggested fixes and run it again.

What we check

📋
Required attributes
Checks id, title, description, link, image_link, price, availability and condition are present.
🔢
Value & format checks
Validates price format, GTIN check digits, and availability/condition enum values.
🏷️
Identifier rules
Flags items with no GTIN and no brand+MPN pair, and titles over Google's ~150 character display limit.
🛡️
Structure validation
Confirms the file actually parses as XML/RSS, Atom, CSV or TSV before running item-level checks.

Validates these feed formats

XML (RSS 2.0)Atom 1.0 CSVTSV

CSV/TSV columns are matched by header name (id, title, description, link, image_link, price, availability, condition, brand, gtin, mpn) — case-insensitive, with or without a "g:" prefix.

Validation results

No feed validated yet

Checked against the Google Merchant Center product data specification.

Check Attribute Affected Severity
Validate a feed above to see grouped issues here.
Per-item detail

Frequently Asked Questions

What does the Google Merchant Feed Validator check?+

It validates every item in your feed against the Google Merchant Center product data specification — required attributes, value and format rules (price, GTIN, availability, condition), and identifier rules like the GTIN check digit or a missing brand+MPN pair.

How do I use the validator?+

Paste your feed URL and click Validate Feed. If we can't fetch it automatically, paste the feed's raw XML/RSS, Atom, CSV or TSV content instead. Review the grouped issues and the per-item detail, then download the full report.

Is the validator free and unlimited?+

Yes — 100% free, no login, no paywall, no strict usage limits.

Is my feed data safe and secure?+

We only read the feed you point us to in order to run the checks. We don't store your feed or share it with third parties.

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