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Google Discover rewards curiosity-driven, emotionally engaging headlines — not keyword-stuffed SEO titles. Describe your article and get Discover-optimized headline options shaped by tone and audience.
Avoid clickbait and misleading claims — Discover demotes them. Keep the promise your article actually delivers.
Google Discover is the personalised feed of articles shown in the Google app and on many Android phones. Unlike search, nobody types a query: Google recommends content based on each person's interests, so headlines and images compete for attention in a scrolling feed.
Discover tends to favour timely, engaging content with large, high-quality images. Headlines that spark curiosity or promise a specific benefit perform well, but Google's Discover policies discourage clickbait, exaggeration and withholding the key information.
Because Discover traffic can arrive in sudden bursts, a strong headline and image can make a big difference for publishers and blogs.
Google Discover shows articles to people before they search, so the headline and image do all the work of earning the click. Google's guidelines reward headlines that are specific and accurate and penalise clickbait — a narrow line to walk.
Pick the most specific, honest headline — one that tells readers what they will get. Pair it with a large image at least 1,200 pixels wide and make sure your pages allow large image previews.
Keep your search title separate if needed: the on-page headline can be more engaging while the title tag stays descriptive.
A tech blog in Bengaluru published "Smartphone Battery Tips" and saw almost no traffic from Google Discover.
The Discover Headline Generator suggested more specific, curiosity-driven options. The editor chose "7 Settings Quietly Draining Your Phone Battery (and How to Fix Them)" — honest, specific and clearly delivered by the article — and replaced the small header image with a large photo. The updated article picked up a wave of Discover visits the following week.
A personalised feed of articles in the Google app and on many Android phones, recommended by interest rather than search.
Large images at least 1,200 pixels wide, with large image previews allowed on your pages.
Yes. Google's Discover policies discourage misleading or exaggerated headlines; be specific and honest.
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