How to Optimize Product Titles for Google Shopping With a Free Tool
Run any product title through a free optimizer, see what it is missing and pick a stronger variant for your feed and store.
Rewriting product titles by hand is slow, and it is easy to drift into inconsistency across a catalogue. The free SeoSpidie product title optimizer checks your current title against SEO and marketplace best practices and suggests improved variants built from the attributes that matter.
For the principles behind good titles, read how to write product titles that rank on Google Shopping.
Step 1: Enter your current title
Paste the product's existing title exactly as it appears in your store or feed. The tool checks it for length, structure, promotional language, capitalisation and missing information.
Step 2: Add the building blocks
Fill in the fields that describe the product:
- Brand โ the manufacturer's brand or your own.
- Product type โ what it is, in the words shoppers use ("running shoes", "pressure cooker").
- Key attribute โ the detail shoppers filter by: size, colour, capacity, material or model.
- Standout feature โ one genuine differentiator, such as "waterproof", "BPA-free" or "42h battery".
Step 3: Review the check
The optimizer flags issues in your current title. Typical findings: the product type appears too late, there is no attribute a shopper could filter by, the title contains promotional words, or it is too short to match specific searches.
Step 4: Pick and adjust a variant
You get several optimized variants. Choose the one that reads naturally and puts the most important words first. Adjust it if needed โ you know your customers' vocabulary best. If people in your market say "mixer grinder" rather than "blender", use their words.
Step 5: Apply it consistently
Once you have a pattern that works for one product, apply the same structure to the rest of that category. Consistent titles make your catalogue easier to browse and easier for Google to understand. For large catalogues, build titles in a spreadsheet with columns for brand, type and attributes, then combine them.
Step 6: Update the feed and watch results
Update the titles in your store and regenerate your feed with the Merchant Center feed generator or your platform. In Merchant Center and Google Ads reports, compare impressions and clicks for the updated products over the next few weeks.
Prioritise the right products
You do not need to rewrite everything at once. Start with:
- Best-sellers, where small improvements have the biggest effect.
- Products with many impressions but few clicks โ the title may not match what people searched.
- Products with very few impressions โ the title may be too vague to match searches at all.
Pair better titles with better descriptions using the product description generator.
Related guides
More free tools: browse all our free ecommerce tools, no sign-up needed.
Frequently asked questions
Does the optimizer work for Amazon and Flipkart titles?
The principles apply to most marketplaces, but each has its own length and style rules. Check them before publishing.
Can I optimize titles in bulk?
The tool works one product at a time; use the pattern it gives you to build titles for a whole category in a spreadsheet.
Should every title use the full 150 characters?
No. Include useful attributes only. A clear 70-character title is better than a padded 150-character one.
Is the title optimizer free?
Yes, with no sign-up.