How to Find Buyer-Intent Keywords for an Online Store for Free
Turn one seed keyword into a list of buyer-intent, long-tail phrases and put each one to work on the right page.
Broad keywords like "shoes" or "sarees" are dominated by marketplaces and big brands. Small stores win on the specific phrases: "women's walking shoes for knee pain", "pure silk sarees under โน5000", "eggless chocolate cake delivery in Coimbatore". The free SeoSpidie keyword research tool generates exactly these long-tail, buyer-intent ideas from one seed keyword.
For the strategy behind store keywords, read ecommerce keyword research for product and category pages.
Step 1: Choose a seed keyword
Use a product type you sell, in plain words: "steel water bottle", "cotton kurta", "terracotta planter". Avoid your brand name unless people already search for it.
Step 2: Generate ideas
Run the tool. It combines your seed with buyer-intent modifiers and attributes โ price ranges, materials, audiences, occasions, comparisons, "buy" and "online" phrases โ to produce a list of long-tail ideas.
Step 3: Filter for relevance
Delete every idea that does not match what you actually sell. If you only sell 750 ml bottles, "2 litre bottle" is irrelevant, however attractive. Keep phrases where your product would genuinely be a great result.
Step 4: Check intent in Google
Search your favourite ideas. Look at what ranks:
- Category pages from shops โ a category or sub-category page could rank.
- Product pages โ a product page could rank.
- Blogs and "best of" lists โ a buying guide is the right format.
Also look for signs of demand: autocomplete suggestions, "People also ask", shopping results. If nothing related appears, demand may be too low.
Step 5: Assign keywords to pages
Put each keyword next to a page in a simple spreadsheet:
- Category pages: broader attribute phrases ("copper water bottles").
- Product pages: specific phrases matching one item ("1 litre copper bottle with steel cap").
- Buying guides: comparison and "best" phrases ("copper vs steel water bottle").
Grouping similar phrases first with the search intent cluster tool makes this faster and prevents two pages chasing the same phrase.
Step 6: Use them where they count
- Product titles and feed titles โ check them with the product title optimizer.
- Page title tags, H1s and meta descriptions.
- Category introductions and filters.
- Product descriptions, naturally.
- Image alt text, where it describes the image honestly.
Mistakes to avoid
- Chasing phrases for products you do not stock. Visitors leave, and the page will not rank for long anyway.
- Creating a new page for every tiny variation. "Blue cotton kurta" and "navy cotton kurta" usually belong on one filtered category page, not two thin pages.
- Ignoring local language. Shoppers in India may search "mixer grinder", "dupatta" or "pooja items"; use the words your customers use, not textbook terms.
A quick example
Seed: "cotton kurta". Kept ideas after filtering: "men's cotton kurta for summer", "cotton kurta for office wear", "short cotton kurta for jeans", "cotton kurta under 1000". The first two become sub-category or filter pages, the third a product title attribute, the fourth a price filter and a sentence in the category introduction.
Related guides
More free tools: browse all our free ecommerce tools, no sign-up needed.
Frequently asked questions
Does the tool show search volumes?
It focuses on generating relevant long-tail ideas. Use Google's suggestions and Search Console to judge demand.
How many keywords should one product page target?
One main phrase and a few close variations.
Can I use it for services, not just products?
It is designed for products and stores, but the ideas often work for service businesses too.
Is the keyword research tool free?
Yes, with no sign-up.