Google Business Profile Post Ideas: 20 Examples to Use
Twenty practical post ideas for your Google Business Profile, and how to measure what works.
Posts on your Google Business Profile let you share news, offers and events directly where people find your business on Google Search and Maps. They keep your profile active and give searchers one more reason to call or visit.
Types of posts
- Updates โ news, tips, new products or photos.
- Offers โ discounts with start and end dates and terms.
- Events โ workshops, launches and sales with dates and times.
20 post ideas
Offers and sales
- Festive or seasonal discount with clear dates.
- First-visit offer for new customers.
- Bundle deal โ "service + cleaning at a combined price".
- Limited-stock clearance.
Products and services
- New arrival or new service announcement.
- Bestseller of the month with a photo.
- Before-and-after photo of a real job (with customer permission).
- "How it works" โ your process in three steps.
Helpful tips
- A seasonal tip โ "Prepare your AC for summer".
- Answer a question customers often ask.
- A myth vs fact post about your industry.
- Link to a helpful blog post on your website.
Trust and people
- Introduce a team member and their experience.
- Share a customer story or review highlight.
- Show an award, certification or milestone.
- Behind-the-scenes photo of your work.
Practical updates
- Holiday opening hours.
- New payment or delivery options.
- Event or workshop announcement.
- Community involvement โ a local sponsorship or charity drive.
Tips for better posts
- Use a clear, real photo โ avoid images packed with text.
- Put the key message in the first line.
- Add a button such as Call, Book or Learn more.
- Follow Google's content policies โ no phone numbers in post text where not allowed, no misleading offers.
Track clicks from posts
Add UTM parameters to the links in your posts so you can see visits and conversions in GA4. Use the UTM builder with a source like google, medium organic or gbp-post, and a campaign per post type. See UTM tracking for Google Business Profile.
A worked example
A bakery posted once a week: a weekend special on Fridays, a new product photo on Tuesdays, and festival pre-order reminders. Links in posts used UTM tags. Analytics showed the festival pre-order posts brought the most website orders, so the bakery started announcing them two weeks earlier. For more local tips, read the local SEO checklist for small business.
Plan a month of posts in advance
Batching saves time. Once a month, sit down for an hour and plan four posts:
- One offer or seasonal promotion.
- One product or service highlight with a real photo.
- One helpful tip that answers a common question.
- One trust post โ a team member, a review or a finished project.
Write them all at once, keep the photos ready, and publish one each week. Check which type gets the most calls and clicks, and do more of it the next month.
Related guides
More free tools: browse all our free utility tools, no sign-up needed.
Frequently asked questions
How often should I post on Google Business Profile?
Weekly is a good rhythm for most businesses. Consistency matters more than volume.
Do posts improve Google Maps rankings?
They keep your profile active and informative; their main value is helping customers choose you.
How long do posts stay visible?
Update posts may become less prominent over time; offers and events follow their dates.
Can I add links in posts?
Yes, through the post's button, which you can tag with UTM parameters.