How to Generate a Pinterest Product Feed From Your Website

To list products on Pinterest, you need a catalog feed: a file listing every product with its title, price, link and image. The free SeoSpidie Pinterest product feed generator crawls your store, detects product pages and builds a feed in XML, CSV or TSV — whichever you prefer.

For account setup and Pinterest's rules, read the Pinterest shopping catalog setup guide.

Step 1: Enter your store URL

Paste your shop's homepage or main catalogue page. The tool crawls your site and identifies product pages from their content and structure.

Step 2: Review what was found

Check the product list. Remove anything that should not be on Pinterest — gift cards, services, out-of-season items you do not want to promote. If products are missing, make sure they are linked from category pages and that their pages load without login.

Step 3: Polish titles and images

Pinterest is visual and search-driven, so two fields matter most:

• Titles should say what the product is and its key attribute. Trim shop names and promotional words. The product title optimizer suggests stronger variants.
• Images should be the product, clear and high quality. Confirm every image URL works with the image URL checker.

Step 4: Choose the format and export

Pick XML, CSV or TSV. All three work with Pinterest. CSV is easiest to open and edit in a spreadsheet; XML is common for automated systems. Download the file.

Step 5: Host the feed

Upload the file to your website, for example https://yourshop.com/feeds/pinterest.csv. Pinterest needs a public URL so it can fetch updates regularly.

Step 6: Add it to Pinterest

1. Make sure your website is claimed in your Pinterest business account.
2. Go to Catalogs and create a new data source.
3. Enter the feed URL, format, currency and country.
4. Submit and wait for ingestion and review.
5. Check the ingestion report and fix any errors.

Common ingestion errors

• Image could not be downloaded — the URL is broken, too slow or blocked.
• Price missing or invalid — usually a missing currency code.
• Link domain does not match — product links must point to your claimed website.
• Duplicate IDs — two rows share one id.

Keep the feed in sync

Pinterest refetches the file, but the file changes only when you regenerate it. After price changes, new products or sell-outs, regenerate and replace the hosted file. If you also sell through Google and Meta, the multi-channel feed generator keeps all channels consistent from one crawl.

Tips for better results

• Use the same product IDs everywhere — site, Pinterest tag and feed — so reporting and retargeting work.
• Add google_product_category values; Pinterest uses them for categorisation. Find them with the category finder.
• Write descriptions that use the words people search on Pinterest, such as "boho living room decor" or "minimalist gold earrings".

Related guides

• Google Merchant Center Product Feed Requirements Explained
• How to Create a Google Merchant Center Feed Without a Plugin
• How to Fix Common Google Merchant Center Feed Errors

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Frequently asked questions